REDRESS DESIGN AWARD 2019 WITH REVERB (JNBY GROUP)
Below is a tentative schedule for the winning finalists’ REVERB collaboration. Please note that there is some flexibility with the timing of the prize and that this schedule is intended as a guide only.
|Early September 2019||The winner will meet REVERB’s team in Hong Kong after the Grand Final fashion show to discuss their prize and to find out more details about the brand.|
|Autumn 2019||The winner will commence their prize, heading to Hangzhou, China, to work full time with REVERB for up to three months or for multiple visits. During this time, the winner will be immersed with the team to bring a unique, design-driven sustainable collection to life.|
|March 2020 onwards||The resulting sustainable collection will retail in JNBY Group stores around the world and online.|
REVERB embraces circular fashion as its brand philosophy, focusing on the three design concepts of "Athleisure, Genderless, and Sustainability". Carefully crafted with respect for planet and people, REVERB aims to inspire its target customers — young and fashionable millennials — to explore the future of fashion. REVERB is carefully crafted in China with respect for planet and people.
About JNBY Group
JNBY Group is a leading Chinese fashion house. They are ranked by the CIC as the biggest Chinese fashion brand in terms of total retail sales. They design, promote, and sell contemporary apparel, footwear, and accessories alongside a range of household products.
Their brand portfolio includes JNBY, CROQUIS (速寫), jnby by JNBY, less, Pomme de terre (蓬馬), JNBYHOME, SAMO, REVERB and LASUMINSOLA. Each brand targets a particular customer segment, posessing a uniquely-defined design identity based on the Group’s universal brand philosophy: “Just Naturally Be Yourself”.
Visit www.jnbygroup.com for more information.