In this case study, learn how partnership along the supply chain can upcycle waste from within. Group together and map out other waste hotspots that are waiting to be discovered. Plus, explore how you, as designers, can find ways to upcycle waste into new products.

In this case study, Redress asks Nudie Jeans about their marketing strategies, which engages customers with authentic storytelling, transparency, and product education.

This guide explores opportunities to build a sustainable fashion business, and discusses the importance of sharing your values both internally and externally to strengthen your brand identity.

Consumers are becoming increasingly aware of the impact that their clothing choices have on the environment and society, and are looking for brands that align with their values. Read on for practical tips and strategies that will engage with conscious fashion consumers to not only build a loyal customer base, but also contribute to a more sustainable and equitable future for the fashion industry!

Designing for circularity goes beyond the design of the garment itself. Through packaging and messaging, there is an opportunity to communicate and share your brand story to build your customers’ emotional attachment with your product and thereby encourage longevity of use. In partnership with leading sustainable packaging expert Delta Global, we challenged our Redress Design Award Finalists, joining forces with marketing and product design students, to inspire customers through fashion’s packaging.

Watch how finalists of the Redress Design Award 2022 come up with solutions for reusing textile waste in an intensive six-hour challenge for Icebreaker.

This guide focuses on factors that contribute to physical and psychological longevity with examples to guide you how to extend the active life of clothing through design.

Kay Wong from Hong Kong-based Fashion Clinic shares how they prolong the lifespan of garments through high-end repair, alteration, and redesign services.

In this video, learn about the environmental impact of clothes packaging and shipping, and how UPS offsets this through carbon neutrality.

This guide provides an introduction to the current existing recycling methods and the design factors which contribute to a garment’s recyclability.

This video helps you to understand factors within your control that affect the recyclability of a garment, including materials selection, design and construction, and labelling.

Find out how Eileen Fisher is applying a holistic approach to circular fashion: from building on user feedback, to educating consumers, offering repair service and revaluing used garments.

Explore how Classics Anew Academy’s courses and workshops are enabling consumers to develop emotional links with garments and to recognize the skilled work that goes into making clothing.

Explore how Avery Dennison’s digital tools are powering brands to engage with their customers, providing solutions to design products that will last longer.

In this video, learn about the physical and psychological factors which contribute to a garment's longevity and the way to approach design for longevity.

Walden Lam, from on-demand fashion technology brand Unspun, shares how digital technology and innovative manufacturing power his company’s 360 approach to circularity.

In this video, The R Collective share their approaches in branding and marketing sustainable fashion, plus how to develop your sustainable brand and upscale your products.

In this video you will hear from industry experts who share their views on sustainable fashion and tips for you to plan your marketing strategy.

Fashion brands share tips on how they incorporate sustainable values into their businesses, from managing textile waste to engaging with customers to give a new life to unwanted garments.