Ayako Yoshida is a finalist of the EcoChic Design Award 2017. She is currently studying fashion design at ESMOD Kyoto. 

My inspiration comes from Tsukumogami, the obsolete tools which according to Japanese folklore acquire a spirit after many years, even if they are broken. Tsukumogami can apply to how I see sustainable fashion. By  joining this competition, I hope to learn more about sustainable fashion design and how I can make a positive change on the environment. - Ayako Yoshida

EcoChic Design Award Collection

For her EcoChic Design Award application, Ayako applies the design techniques of reconstruction and up-cycling to transform abandoned materials such as discarded tatami mats and old kimonos into beautiful pieces giving them a new lease of life.

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