Award-winning documentary Frontline Fashion puts sustainable style centre-stage, as model Cara G. McIlroy hosts, and the series goes online
Award-winning documentary “Frontline Fashion” returns with a fresh outlook for a highly anticipated third season, continuing to shine a spotlight on the competitive creative quest to clean up one of the world’s most polluting industries.
Frontline Fashion follows the journey of emerging fashion designers as they compete in the world’s largest sustainable fashion competition – the Redress Design Award, organised by NGO Redress. This season, modelling sensation Cara G. McIlroy joins as host, following her successful stint on Asia’s Next Top Model. "I’m thrilled to be presenting Frontline Fashion. As a passionate environmentalist, it's been great learning more about sustainable fashion, and meeting talented designers from around the world,” said McIlroy.
Frontline Fashion 3 is the most global season to date, following the 11 Redress Design Award finalists from countries including India, Australia, and China (Hong Kong). Over five ten minute episodes, we meet the designers and learn what goes into their collections, discover the winner and her subsequent commercial collection—which is bought by Asia’s leading luxury store —and explore some of the effective ways designers can help large-scale manufacturers cut down on waste.
“The rapid expansion of Frontline Fashion year-on-year demonstrates the widespread appetite for change,” said Redress Founder Christina Dean. “Progress is good but the need for fashion to face up to its environmental impacts has never been greater. If the industry carries on as-is, carbon emissions from textile production will rise more than 60% by 2030. By repositioning sustainability through viable entertainment, the repurposing of textiles becomes an inspiring, creative, and entertaining journey.”
Hong Kong-based production company Mustard also aims to strengthen the Frontline Fashion’s reach by repurposing it into a five-part digital mini-series that drops on Redress’ YouTube Channel through January and February 2019, a departure from season 1 and 2 which were presented as an hour-long format distributed globally on broadcast TV, inflight entertainment, and iTunes.
“We believe that taking the show online will mean reaching a younger audience who have the most consumer power to create future change in the fashion industry,” said Lindsay Robertson of Mustard, the production company behind the show. In the past five years, almost half of the screen time in the 18- to 24-year-old age group has moved online.
The Redress Design Award 2019 is now open and accepting entries from emerging fashion designers across the world. The finalists of this cycle will feature in Frontline Fashion 4.
 Statista Market study, 2017